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ASEAN Total Rewards Institute (ATRI) / HRD Futurek

📜 Designation Highlights

🧭 Overview

ASEAN Total Rewards Institute (ATRI) is the certification division of Freelance Total Rewards Pte Ltd, a Singapore-based consultancy specializing in compensation and benefits strategy. ATRI develops and accredits professional certifications in total rewards, with a focus on ASEAN markets and global applicability. HRD Futurek serves as the training partner, delivering ATRI-accredited workshops and certification programs across Southeast Asia.

ATRI’s programs are designed and led by global rewards expert Tom Farmer, whose career spans leadership roles at Mercer, InterContinental Hotels Group, and Hewitt. The curriculum emphasizes strategic thinking, practical tools, and regional relevance, making ATRI certifications highly respected among HR professionals in multinational and local organizations.

🤝 Community & Support

ATRI has certified hundreds of professionals across 25+ countries, with a growing presence in Southeast Asia, the Middle East, and beyond. The institute fosters a practitioner-led community through workshops, webinars, and the ATRI YouTube channel. HRD Futurek provides ongoing support, including virtual and in-person training formats, mentoring, and access to expert faculty. Graduates often go on to lead compensation and rewards functions in top-tier organizations.

📜 Designation Highlights (Recap)

Website: hrd-future.com
Founded: 2013 (Freelance Total Rewards Pte Ltd)
Headquarters: Singapore
Phone: Not publicly listed
Credential Focus: Total rewards strategy, compensation design, benefits planning, regional benchmarking
Flagship Designations: CTRP, CTRS

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