American Insurance Marketing and Sales Society (AIMS Society)
📜 Designation Highlights
- CPIA – Certified Professional Insurance Agent: A hands-on designation focused on insurance sales and marketing, designed to help producers, support staff, and agency personnel improve client acquisition, retention, and service delivery.
🧭 Overview
The American Insurance Marketing and Sales Society (AIMS Society) is a professional organization dedicated to advancing insurance sales and marketing excellence. Founded in 1968, AIMS offers practical training, peer networking, and its flagship designation—the Certified Professional Insurance Agent (CPIA)—to help agents and agencies grow their business through proven techniques and ethical practices.
The CPIA designation is earned through a three-part seminar series that emphasizes actionable strategies for prospecting, presenting, and servicing insurance clients. AIMS Society also offers continuing education, special topic workshops, and an annual update requirement to keep designees current with industry trends and compliance standards.
🤝 Community & Support
AIMS Society supports a national network of insurance professionals through live and virtual seminars, career development resources, and peer engagement. Members benefit from access to the CPIA Career Center, marketing insights, and CE-approved training. The Society fosters a collaborative environment where producers and agency teams can refine their skills and share best practices.
📜 Designation Highlights (Recap)
Website: aimssociety.org
Founded: 1968
Headquarters: Richmond, VA, United States
Phone: 877-674-2472
Credential Focus: Insurance sales, marketing, client service, agency growth
Flagship Designation: CPIA – Certified Professional Insurance Agent
